Paula Yoho leads AEE’s marketing and branding initiatives. She works in collaboration with the marketing, sales, and leadership teams to define and implement strategic marketing programs that elevate the reach, reputation, and impact of AEE and its portfolio of programs, products, and services. Prior to joining AEE, Paula spent 25 years in the trade association sector, where she designed and executed integrated, multi-channel marketing and branding campaigns for state- and national-level organizations representing businesses in a variety of industries.