The Washington Post highlights the increased viability of demand response technology in wholesale energy markets. AEE Vice President Malcolm Woolf is a leading source in the argument:
"During the polar vortex, at least here in Maryland, it was demand response that kept our lights on,” says Malcolm Woolf, a senior vice president at Advanced Energy Economy, a corporate consortium that includes several companies involved in demand response, like EnerNOC and Opower. “The demand response providers were able to send a signal to their customers, and they reduced their load, and they were able to keep the overall lights on in our region.”
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