Houston Chronicle covered automakers' efforts to promote new EV options, referencing recent Super Bowl ads and the Washington Auto Show (where AEE hosted a special EV press tour) and AEE's Matt Stanberry. Read excerpts below and the entire Houston Chronicle piece here.
With slumping global sales and fading government subsidies, the electric vehicle market might appear to be stumbling before it ever really got started. Just don’t try telling that to auto manufacturers, who are only increasing their commitment to a technology that for now occupies a small fraction of a world market dominated by gasoline and diesel-powered vehicles. Witness the Super Bowl.